TD SYNNEX

In coordination with research analysts, I extrapolated the top key insights from a first-of-its-kind global survey to produce TD SYNNEX’s first annual global report, a critical lead magnet for the company. To address audience needs further, I worked to pull region-specific insights to develop specialized reports for IT audiences in North America, Europe, Asia Pacific and Japan, and Latin America.

SinglePoint, Inc.

I crafted search-optimized copy for a publicly traded holding environmental technology company’s website, focusing on brand names as well as combining industry and investment-related terms. Upon launch, the share price reached an all-time high and continued for quite some time, and the company was able to uplist from the OTCQB ("the Venture Market") to the Chicago Board Options Exchange.

INSIGHT ENTERPRISES

I worked with Insight, a Fortune 500 information technology consultancy, as a freelance writer for several years. I’ve covered myriad industries and various high-tech solutions for the company.

Articles, data sheets, eBooks, social media updates and white papers were all written with a focus on search engine optimization. I primarily concentrated on the company's cloud offerings, with an emphasis on Microsoft solutions.

To cover technical topics in an engaging, clear manner, I worked with SMEs and real users to tell their stories. I secured interviews with everyone from the CMO of a sports franchise to a school teacher.

CERTIFICIAL

Starting with the basics, I wrote an explainer guide on what a certificate of insurance (COI) is to help drive more traffic to Certificial’s website and bolster its domain’s authority on the topic.

GEEKBEARS

With an SEO strategy in place that leveraged long-form, SEO-focused pillar content and brief optimized related articles, I developed content for a development firm’s blog to help attract qualified clients.