Marketing Strategy

Turning scattered activity into intentional direction.

If marketing feels like a constant scramble, it’s often because there’s no shared agreement on what actually matters. I work with leadership teams to step back, prioritize, and build marketing strategies that reflect real constraints, real goals, and how the business actually operates. This can include:

• Marketing strategy and roadmap development

• Channel prioritization and sequencing

• Audience and journey clarity

• Campaign and initiative planning with guidance on execution

• Defining success metrics and decision cadence

Less thrash. Fewer “urgent” pivots. More forward motion.