Having a solid roadmap for the sharing and creation of regular and engaging social media content is the most effective way to build relationships with potential and existing customers as well as other target audiences. A social media strategy and plan will help create an approach that targets and engages the right audience effectively and uses content strategically to increase awareness of key messages, important news and products or services.

A sound strategy and a well thought-out plan in place is a critical first step in managing your brand’s perceptions and growth in an ever-changing space, as it will help you convey the right messages to the right audiences at the right time, all being done in a consistent manner. I’ve had experience gaining awareness and generating growth for brands like Insight Enterprises, Nike, the University of Arizona, Finlandia Vodka, Ruiz Foods, Taylor Morrison Homes, HonorHealth, Cox Media, Best Western, Wise Foods and Cedars-Sinai.

Explore several different options for a social media strategy for your company below — all at a discounted rate until the end of the year — as well as a couple of case studies of my past work.

Case Studies

I've helped dozens of companies foster relationships online with targeted audiences on both global and local scales. From millions of interactions to acquiring droves of new customers, this is just a sample of some of the work I've done and the immediate and long-lasting impact it's had.

Nike’s reuse-a-shoe

Nike's 20-year-old Reuse-A-Shoe program needed new life, and it could only come from building new communities of advocates. To realize that, I helped devise a strategy that not only helped emphasize the program, but also the brand the audience loves. In truly emphasizing both the brand they love and the good the company does, brand advocacy and awareness took a major leap forward. The brand’s social media presences grew by 1,669 percent, engagement jumped by 880 percent and impressions soared by 1,022 percent. One social media contest that was executed generated thousands of more followers, increased engagement, and a blogger with millions of readers also covered the contest.

as seen in

These are just a few of the outlets that my insights and work have been featured in throughout my career in social media and content marketing.

Select your strategy package

the premier

If you’re just getting your brand started on social media platforms and want to go all-in, or if you’re ready to really make a commitment to growing your existing online communities, the Premier Social Media Strategy is for you. This project includes:

• An online survey and discovery phase

• A 60-minute kick-off conference call to discuss brand, competitors, audiences, goals, other initiatives and organizational realities

• Development of the strategy and plan, delivered as a deck with an appendix of additional information (if needed), which will include:

  • An outline and explanation of specific business objectives and how these goals will be achieved

  • An audit of brand- and industry-specific mentions to determine if there are opportunities for additional messages and conversations to start

  • An audience analysis to ensure messaging is framed in a manner that is highly relevant to the community

  • An analysis of past results to gain insights into what has worked and what hasn’t

  • A competitive analysis of up to two (2) competitors’ social media presences

  • A platform strategy that defines the purpose of each presence and illustrates how it will be used to attract, engage and convert the audience

  • A messaging strategy that will aid in attracting, engaging and forming relationships with target audiences

  • A tactical content plan to demonstrate how these key messages and existing content will translate into social media content

  • A milestone roadmap to outline how key events, campaigns, media coverage and/or important announcements/news releases can be leveraged on social media presences in an appropriate and effective manner

  • A style guide that’s specific to social media and how copy is crafted

  • Tailored recommendations for tools and best practices to use that align with the strategy and plan

  • An overview of how social media activities should be measured and analyzed

  • An outline and plan for how social media sharing and outpost promotion can be integrated to complement online experiences

  • Guidelines on how social media can be leveraged in conjunction with PR activities and paid advertising, addressing how to promote less notable, but still important news and when to use paid advertising to support social media activities

• A 90-minute virtual presentation of the strategy and plan

• Up to one (1) round of revisions on the social media strategy

$3,150 NOW $2,520

Hurry — only two projects available!

TIMELINE
You’ll have up to five (5) business days to complete the online survey, culminating in the kick-off call. The social media strategy will be delivered within eleven (11) to fifteen (15) business days of the kick-off call, aligning with the scheduled presentation. Revisions will be made within two (2) to four (4) business days of receipt of feedback.

The project will commence and be completed on a first-come, first-serve basis; however, the social media strategy is guaranteed to be delivered by the end of February 2020.*

FAQs

Can I get a recording of the strategy’s presentation?

Yes, of course! Whether it’s to refresh your memory or share with people who couldn’t be present, I’m happy to provide a Dropbox link to a recording of the strategy’s presentation. Just let me know in advance if you’d like this and I’ll be sure to hit record.

What if I need more help with social media than just a strategy?

I also offer training sessions, consulting packages, community management services and much more — find out more about my social media services.

What are the terms of payment?

Half of the project fees will be due upfront after the scope of work agreement is signed. Work will commence after payment has been made. The other half of the project’s fees will be due upon completion with terms of NET 30 days.

Payment may be made via Zelle/Quick Pay, an ACH payment, check or PayPal (additional fees will apply for PayPal payments).

Late payments are subject to late fees.