PATIENT CONVERSION SNAPSHOT

Your website is turning away patients you already paid to attract.

Most healthcare practices lose 30–70% of their website visitors before they ever reach a booking page. Not because of the quality of your care. Because of fixable conversion gaps your team doesn't have time to find. In 2 business days, I'll show you exactly where and exactly how to fix it.

2 days

to know exactly where you're leaking revenue

30–70%

visitors lost before they ever hit a booking page

2–5%

avg. healthcare site conversion rate

$495 $395 for the first 10 practices · PDF report + Loom walkthrough · Delivered within 2 business days of your intake

Price returns to $495 once the first 10 patient conversion snapshots are ordered.

 

 

THE PROBLEM

The math your front desk never sees

You spent money to get people to your website through referrals, ads, SEO, or a reputation you've spent years building. Those visitors arrive. And then, quietly and invisibly, most of them leave.

Not because your practice isn't excellent. Not because your prices are wrong. Because your website has conversion leaks: moments where a potential patient hits friction, confusion, or silence — and disappears.

The insurance shift is making this worse. As more practices move toward cash-pay models — or need to — patients arrive with more skepticism and higher expectations.

They want to know immediately: what does this cost, why is it worth it, and how do I book? If your website doesn't answer those three questions within seconds, they leave.

The patients you're losing aren't shopping on price. They're making these decisions based on clear information, confidence, and ease. Right now, your website may be failing all three.

 

 

RESULTS

What fixing conversion leaks actually looks like

A multi-state mental health practice had growing demand, a hard-working team of trusted providers, and a marketing spend that just wasn't producing the patient volume it should. They weren't failing at care, but they weren’t succeeding at converting.

After IMPLEMENTING a conversion LIFT*

· +57% bookings in just 2 weeks

· 1.75x revenue growth

· +57% bookings in just 2 weeks · 1.75x revenue growth

· -50% patient acquisition costs

· -20% time on intake form chasing

· -50% patient acquisition costs · -20% time on intake form chasing

 

No bigger ad spend. Just finding where patients were facing friction, and fixing it while also drastically reducing the burden for support staff.

*
Results from a full conversion engagement using the same methodology behind every patient conversion snapshot.

 

 

THE SNAPSHOT

What's included

In 2 business days, you'll have a clear picture of exactly where your website is losing patients, and a specific plan to fix it. Your snapshot includes:

Your top 3–4 conversion leaks, identified

Specific pages, elements, and friction points — ranked by conversion impact so you know what to fix first.

Immediate fixes for each friction point

Specific, implementable recommendations written for your team or web developer to act on within days, not months.

A personalized Loom walkthrough

A recorded video of your site, reviewed as a patient would see it and shareable with your team or developer. No call required.

For most practices, one new cash-pay patient covers the cost of this snapshot several times over.

$495 $395 for the first 10 practices · PDF report + Loom walkthrough · Delivered within 2 business days of your intake

Price returns to $495 once the first 10 patient conversion snapshots are ordered.

 

 

HOW IT WORKS

From order to insights in 48 hours

1. Order your Snapshot

Complete your purchase on the next page. You can add an optional 60-minute follow-up call at checkout if you'd like to discuss the findings together.

2. Complete your intake form

You'll receive a short questionnaire immediately after purchase — about 15 minutes to complete. Your 2-business-day delivery window starts once I receive it.

3. Receive your Snapshot

A PDF report and personal Loom walkthrough will be delivered to your inbox. Review it with your team, hand the fixes to your web developer, and start seeing results.

Changed your mind? Unless you’ve already submitted your intake form, you can cancel within 48 hours of purchase for a full refund. No questions asked. Your intake form must be submitted within 30 days of purchase, or the order expires without a refund. Work begins once your intake form is received. Orders where no intake form is submitted are not eligible for refund after the 48-hour window.

 

 

IS THIS RIGHT FOR YOU?

This is for you if…

  • You run a dental, mental health, functional medicine, or specialty practice

  • You're getting website traffic, but not enough bookings

  • You're shifting toward cash-pay patients and need your site to do more work

  • You want a concrete answer, not a proposal for a 6-month engagement

  • You're a practice manager who needs a clear ROI case for your owner

 

 

COMMITTED TO QUALITY

My commitment to you

Every healthcare website I've reviewed has had meaningful conversion opportunities. It's an industry-wide pattern since most healthcare practices are built by clinicians, not by conversion specialists. The patient conversion snapshot exists to close that gap, fast.

My experience

  • 15+ years in healthcare marketing and conversion optimization

  • Clients include Cedars-Sinai, Pfizer, Cerebral, HonorHealth, and others

  • Fractional marketing lead for a multi-state mental health group with results of 2X revenue, −50% CPA in under 5 months

  • Additional experience across dental, ophthalmology, and functional medicine

Not satisfied? I’ll work with you.
— Jessica Carlson, founder
 

 

COMMON QUESTIONS

FAQs

Everything practice owners typically ask before ordering — and a few things worth knowing before you do.

  • Most agencies focus on driving traffic, clicks, impressions, and leads. Conversion optimization is a different discipline: it's what happens after the click. Many practices with active agencies have conversion gaps their agency has never flagged because it's not what they were hired to look at.

  • Yes. Whether you're building toward a cash-pay model or staying insurance-based, the same conversion principles apply. Insurance-based practices often have the most friction in their booking flow because of unclear coverage explanations, confusing intake steps, and missing trust signals that cause patients to pause and go elsewhere.

  • About 10-15 minutes for the intake form. I handle the rest. Your PDF report and Loom walkthrough arrive within 2 business days of submitting your form. A follow-up call is available as an add-on if you want to talk through the findings, but it's not required to get full value from the patient conversion snapshot.

  • Free audits are lead-generation tools designed to sell you a larger engagement. They're broad, generic, and written to make everything feel broken. The patient conversion snapshot is a paid, independent analysis with no agenda beyond delivering value. Every finding is specific enough to hand to your team or web developer and act on immediately.

  • One new cash-pay patient in most specialties is worth $300–$3,000 or more. If the fixes in your patient conversion snapshot bring in even one additional patient per month — a conservative outcome — you've more than covered the cost.

  • I'll work with you. Every patient conversion snapshot is personally done by me, and I stand behind the work.

  • Yes. You can add it at checkout, or once you've reviewed your report and decided you'd like to talk through the findings. Either way works.

 

 

Your next 10 patients are already visiting your website.

The question is whether your site is converting them — or sending them to a competitor.
A $495 $395 patient conversion snapshot tells you exactly what's happening and exactly what to fix.

$495 $395 for the first 10 practices · PDF report + Loom walkthrough · Delivered within 2 business days of your intake

Price returns to $495 once the first 10 patient conversion snapshots are ordered.