Brand Strategy & Positioning

Because unclear positioning creates downstream problems everywhere else.

Brand issues tend to show up as marketing issues: weak conversion, confusing messaging, inconsistent execution. In most cases, the root problem is lack of clarity. I help companies define and refine their positioning so it’s clear, credible, and usable — not just aspirational. This work may include:

• Brand and positioning audits

• Competitive and category analysis

• Differentiation and value propositions

• Brand architecture for multi-brand organizations

• Practical frameworks teams can actually apply

The goal is confidence — internally and externally — so decisions get easier instead of harder.