Work samples

Embark Behavioral Health

I worked with SMEs to develop thoughtful, search-optimized content for Embark Behavioral Health, a nationwide network of treatment and therapy programs for young people, covering sensitive topics in an empathetic, supportive and inclusive tone and becoming knowledgeable in the clinical approaches to addiction, depression anxiety, and other mental health diagnoses.

Content that was developed often aligned with trending topics, such as young athletes’ mental health during the Olympics and publishing articles related to how social media affects teens around the same time Frances Haugen was testifying on Capitol Hill about reports of Instagram’s effects on teen girls.

The article on high school sports and mental health outranks the NIH's content on the same topic, meaning that a nationwide network of outpatient centers and residential therapy/treatment programs is seen as more of an authority on youth athletics and mental health than the world’s largest biomedical research institution because of that optimized original content.

JOYSPRING VITAMINS

Having seen a lot of success selling on Amazon and DTC, JoySpring Vitamins turned to me to help them develop a deck to gain a presence in targeted retail stores. This project was initiated after I helped them develop their brand positioning platform and brand guidelines, showcasing an ability to deliver quality work that ranges in all aspects of marketing and branding.

WArrior dash

I worked with Warrior Dash, a family-friendly and fitness-level inclusive obstacle race course brand, to produce a 900% ROAS (return on ad spend) by engaging and targeting new audiences with content and messaging that was highly relevant to them. I also took the lead in doing more refined A/B testing, including producing key messaging learnings that helped us more than double spend per transaction.

ZEPHRYX

ZEPHRYx collaborated with me to develop sales and marketing materials, including brochures, a sales messaging strategy, and presentations. I worked with their internal SMEs to ensure that all content was accurate, in compliance, and compelling.

ZOLL ITAMAR

ZOLL Itamar’s (f.k.a. Itamar Medical) agency tapped me to develop a social media strategy and to lead ongoing social media content planning and development, producing social media updates for all of their accounts.

INSIGHT ENTERPRISES

I worked with Insight, a Fortune 500 information technology consultancy, as a freelance writer for several years. I’ve covered myriad industries and various high-tech solutions for the company.

Articles, data sheets, eBooks, social media updates and white papers were all written with a focus on search engine optimization. I primarily concentrated on the company's cloud offerings, with an emphasis on Microsoft solutions.

To cover technical topics in an engaging, clear manner, I worked with SMEs and real users to tell their stories. I secured interviews with everyone from the CMO of a sports franchise to a school teacher.

BEST WESTERN

In coordination with property owners and managers, I wrote optimized copy for hundreds of hotel websites and web pages for the world's largest hotel chain. The results far exceeded Best Western's expectations for the project — the efforts generated more than a $50 million increase in annual revenue from organic search traffic alone.

SinglePoint, Inc.

I crafted search-optimized copy for a publicly traded holding company’s website, focusing on brand names as well as combining industry and investment-related terms. Upon launch, the share price reached an all-time high and continued for quite some time, and the company was able to uplist from the OTCQB ("the Venture Market") to the Chicago Board Options Exchange.