I’m a senior strategist and fractional CMO who helps companies think more clearly about growth, positioning, and messaging — especially when things start to feel noisy, reactive, or harder than they should be.
My background spans startups and large organizations, where I’ve worked across brand, content, positioning, growth, and marketing strategy — often stepping in when teams have momentum, but need sharper focus and alignment. I help cut through noise, clarify priorities, and move forward with confidence.
Before launching an independent consultancy, I worked with award-winning advertising agencies and large institutions, partnering with internal teams to guide strategy, strengthen brand narratives, and support business objectives across platforms.
I hold a Bachelor of Arts in Communication from the University of Arizona and have spent more than a decade working across brand strategy, marketing strategy, content, copywriting, research, and messaging — experience that now informs my work as a strategic advisor and interim marketing leader.
FOR PEOPLE
In a crowded market, the brands that endure are the ones that understand who they’re speaking to — and why it matters. When organizations lose sight of that, everything suffers downstream.
Empathy isn’t a soft skill. It’s a strategic one. Because putting the audience first isn’t a feel-good philosophy; it’s the most practical way to build long-term value.
ONLy optimum
I don’t believe in “just get it done.” Speed without clarity is one of the fastest routes to mediocrity. I care about doing the work well—asking the right questions, pressure-testing ideas, and making decisions that stand the test of time.
I’d much rather get it right and move forward with conviction than rush toward something that needs undoing later.
Inquire within
The bedrock of my approach is an unequivocal sense of curiosity. I ask why before how and what. Questions aren’t a hurdle to progress — they’re how meaningful strategy gets built.
In my experience, thoughtful inquiry is the most effective catalyst for better ideas, stronger positioning, and smarter decisions.
Act fast
Thoughtful doesn’t mean slow. While I value exploration and clarity, I’m also decisive by nature. I’m comfortable making calls — large or small — to keep work moving forward once the direction is clear.
My approach balances deep thinking with momentum, without getting stuck in either.
Committed to creating impactful work, I partner with organizations as a strategic marketing consultant and fractional CMO.
Experience Over the past 15+ years, I’ve worked with startups and Fortune 500 companies across technology, healthcare, education, retail and e-commerce, hospitality, political, and nonprofit sectors.
I’ve helped organizations clarify their messaging, strengthen their positioning, and build brands that are easier to understand — and harder to ignore.
JoySpring Vitamins
Kitestring
Lazard
Leaf Computer Services
LexisNexis
LiLash
LoanMe
Make-A-Wish® Arizona
MicroAge
Mile112
NASA
Nike
Nomadic Agency
Parasol Co
PetSmart
Pfizer
Plantivore
Pulte Homes
Purdue University Global
Red Lion
RRA Companies
RubiconMD
SEACRET Direct
Senator John McCain
Senator Kyrsten Sinema
The Sheraton Wild Horse Pass Resort & Spa
SinglePoint, Inc.
SmartSuite
Southwest Human Development
Spenco Medical
Strata Company
Suzuki
Taylor Morrison Homes
TD SYNNEX
Tiffany & Bosco, P.A.
Top Suite
Tropicana
Tucson Electric Power
UniSource Energy Services
Tabarka Studios
The U.S. Chamber of Commerce
The University of Arizona
Three Bold Brothers
Tiffany & Bosco, P.A.
Top Suite
Tornados
VIAVI Solutions
Warnick + Company
Warrior Dash
Welch Allyn
Wet ‘N’ Wild Phoenix
Willie Itule Produce Company
Wise Foods
White Stone Studios
X-Technology
Yes on 100
YRC Worldwide
Zesty Z
ZEPHYRx
ABC15
The Active 20-30 Club of Phoenix
ARCADIS
The Arizona Board of Regents
Arizona Highways
The Arizona Office of Tourism
Arizona Summit Law School
Artisan Bistro
The Association of Arizona Food Banks
Avnet
Bar-S Foods Co.
Best Western
BloomTree Realty
Braun Siler Kruzel, P.C.
CarLocity
Carondelet Health Network
Cedars-Sinai Maxine Dunitz Children's Health Center
Center for Entrepreneurial Innovation
Certificial
Christ’s Church of the Valley
City of Palm Desert
Clive Cussler
Cloudian
Community Outreach and Awareness for Refugees
Congressman Eric Cantor
Congressman Paul Gosar
Converse
Cornell Hotel Society
Corso & Rhude, P.L.L.C.
Cox Media
D&L Communications
Desert Botanical Garden
Diamond Ventures, Inc.
The Downtown Phoenix Partnership
El Monterey
Emailage
Embark Behavioral Health
Endpoint Utility Corp
Esperança
Feelmore Labs
Fennemore Craig, P.C.
Finlandia Vodka
Foundation for Food & Agriculture Research
GateWay Community College
Geekbears
The Gila River Indian Community
GORE-TEX®
Governor Jan Brewer
Guardian Protection Services
Gulf States Toyota
GPS Insight
Grow.uz
HERSHEY’S
HonorHealth
IMH Financial
Insight Enterprises, Inc.
Integrate
iPass
Itamar Medical
Curious about the cost?
Request a quote.
Ready to get started?
Contact me.
